»Each of us has known the facts of climate change for years. And we all actually know what needs to be done to stop the trend. Despite their explosive nature, the global figures, data and facts often seem abstract and far away.
The personal Life LCA is quite different: The inventory of one’s own (consumption) behavior is insightful, but above all it appeals to us emotionally. Getting the green footprint of one’s own life in black and white makes us think, without raising a moral finger. I will make some decisions more consciously in the future, both as a private person and in my role as a leader and shaper of an organization. And it is the latter that has particular effectiveness.«